Going Beyond the Ego Search: Becoming a Better Social Listener
On several occasions, we’ve talked on this blog about the importance of monitoring the social conversations that are happening about your brand. A failure to monitor these comments and conversations...
View ArticleWe have the A, E and I.. need the O and the U
Last week, I had the opportunity to be the keynote speaker for the Social Analytics day at DataWeek SF 2012. This was an opportunity that presented itself at the last minute and despite the fact that...
View ArticleUsing Social CRM Solutions for Event Management
Practically no event happens in a singular fashion anymore. Sports, television, conferences, and just about any other event you can think of – big or small – all exist online, as well. Whether you...
View ArticleWhat We Leant from Social Engagements of Sony, Panasonic & Samsung at 2013 CES
The 2013 International Consumer Electronics Show, or CES, wrapped up on January 11. We at NextPrinciples were tracking the event using our Insight-to-Action Social Analytics and Engagement Platform,...
View ArticleWhat we learnt from IBM Connect 2013 about Social Media Engagement
Esteban Kolsky (@ekolsky) of ThinkJar recently wrote a nice blog post “IBM Heralds The Mainstreaming of (Not Social) Business”. He was referring to IBM’s flagship ‘Get Social’ event ‘IBMConnect’ held...
View ArticleSocial Analytics: What we learnt from Women 2.0 Conference
Last week, on February 14, the Women 2.0 conference, themed “The Next Billion,” was held in San Francisco. Among those present at the conference were eminent speakers, investors, startup entrepreneurs,...
View ArticleSocial+CRM=CRM at SugarCon 2013
How Social can Help Fulfill the Promise of Delightful Customer Experience Which is better: Social CRM or Traditional CRM? Satya Krishnaswamy says that’s a false choice. The reality is they work...
View ArticleHow to become a social media marketing campaign ninja
Many marketers already know that social media can play a significant role in extending the reach of our marketing campaigns (and events) by allowing us to reach a much larger audience. At the same...
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Social media marketing for startups & beyond – 3 takeaways
Last week, I had the honor of being a panelist discussing Social Media Marketing for Startups and beyond in an event organized by SIPA. I was on the panel with Jason Miller and Adam Helweh. Most of the...
View ArticleSummary of keynote panel at TSSU 2014
I had the pleasure of being on the keynote panel last week at The Social Shake-Up in Atlanta. This event, which was organized by Social Media Today, had a lot of relevant content and attendees as...
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